Together with our partner Universities, we organise the fifth edition of the summer school “Seamless retail design: integrating the spatial, experiential and digital”. The goal is to invite students and young professionals from different disciplines (interior design, architecture, product design/industrial design, marketing and cross/multi media design) to collectively reflect on the challenges and opportunities of the “store of the future”.

The general set-up is to combine the state-of-the-art knowledge coming from both academics and experienced practitioners with the creativity of students and young professionals, while working on a real life project. We will design the customer journey and the flagshipstore of AVA. AVA is a Belgium retailer that sells ‘everything to be creative’. Each touchpoint will be designed on a conceptual level with the focus on being future proof. You will learn to work in multi-disciplinary teams on an omni-channel (or phygital) brand story.

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Additionally, extra-curricular activities and social events will further stimulate international collaboration and ensure a lively and fun atmosphere.